Turn Leads into Lifelong Connections.

Building high-converting lifecycle marketing strategies that keep your fitness brand top of mind—before, during, and after the sale.

Athletic runner stretching their leg on a bridge railing, preparing for a morning workout with a forest skyline in the background.
Official F45 Training logo featuring bold, modern typography representing functional fitness and high-intensity group workouts.
Patagonia logo featuring a stylized mountain silhouette, representing the brand’s commitment to outdoor adventure and sustainability.
Fitbit logo representing health tracking, wearable fitness technology, and an active lifestyle.
Airbnb logo symbolizing travel, unique accommodations, and a global community of hosts and guests.
Alterra Mountain Company logo representing a collection of premier ski destinations and outdoor adventure experiences.

Supercharge Customer Lifetime Value

Maximize What You're Losing.

  • Leads Aren’t Converting? You’re getting clicks, but where’s the love? If your leads aren’t sticking around, your marketing budget’s just a revolving door—high costs, no lasting value.

  • Customers Buying Once, Gone the Next? Congrats on the sale, but... what now? Without keeping customers engaged, you’re leaving money on the table—and they’re just walking out the door.

  • Marketing All Over the Place? Is your marketing like a workout with no routine? Let’s tighten things up—save your time, and give your customers an experience they won't forget.

Kyle Olmstead's professional headshot, featuring him in front of a gym background, representing his expertise in fitness and health.

Kyle Olmstead, CPT & CNC

From Stranger To Brand Champion.

  • My superpower? Finding creative ways to tap into your customer's full potential. As someone who’s been obsessed with fitness, not just in theory but in practice—16 years as a lifetime natural bodybuilder, fanatically dialed into nutrition—I live this stuff. I don’t just talk the talk. I walk it every day. That means I get your audience because, well, I am your audience.

  • That, coupled with 9 years of lifecycle marketing expertise and $5.2M (and counting) in revenue, means I’ll help you convert more leads, keep customers engaged, and create a results-driven plan that turns one-time buyers into committed fans.

HubSpot logo representing inbound marketing and CRM solutions. Kyle Olmstead is HubSpot certified.
Klaviyo logo, a leading platform for email marketing and automation. Kyle Olmstead is Klaviyo certified.
Mailchimp logo, known for email marketing and automation tools. Kyle Olmstead is Mailchimp certified.
Google Analytics logo, a tool for tracking and analyzing website data. Kyle Olmstead is Google Analytics certified.

Why Work Together?

Woman in athleisure performing a yoga pose at sunset on a beach, with the sun setting behind her and a peaceful, serene atmosphere.

Build Loyalty, Lower Customer Churn.

  • Let’s refine your brand’s messaging and build some real connections. Together, we’ll kick churn to the curb, turn your customers into loyal fans, and safeguard your hard-earned revenue.

  • This means less time spent chasing new customers and more time growing your business, freeing you from costly client losses, overburdened teams, and constant firefighting.

Three cyclists riding side by side on a road, with lush green forest flanking both sides, creating a scenic, natural backdrop.

Boost Retention, Drive Record Revenue.

  • Once churn’s in the rearview mirror, it’s all about keeping customers hooked—happy, engaged, and coming back for more. Retention soars, CLTV skyrockets, and conversions start happening without the hard sell.

  • And loyal customers? Oh, they’re not just sticking around—they’re bringing friends. That’s when your marketing dollars work smarter, turning high CAC into sustainable revenue.

Only 44% of brands use lifecycle marketing to connect with customers

Man in athleisure riding a stationary bike, focused and pushing through a high-intensity workout in a dimly lit gym with ambient lighting.

Increase Conversions, Expand Impact.

  • Imagine the relief of no longer chasing new leads—just smooth, consistent growth as your fitness brand gets stronger and your customer base turns into a referral machine.

  • And with the right strategies in place, you’ll finally see the kind of growth that feels effortless—like hitting your personal best every day, with no shortcuts and all the rewards.

Selfie of Kyle Olmstead showcasing his physique after completing a summer cut, highlighting lean muscle and toned definition.

Maximize CLTV, Secure Long-Term Success.

  • The goal? Maximize CLTV—because, like any great fitness routine, the more consistent you are, the stronger your results. Cut churn, boost retention, and turn those conversions into real gains.

  • With more revenue, better margins, and less time spent chasing leads, you can focus on more than just hitting numbers—you’ll be building a legacy that flexes for you.

Schedule Your Strategy Session on Calendly

How it works

  1. Let’s Kick Things Off: Grab a spot on my calendar, and we’ll figure out exactly what’s working (and what’s not), and map out how we can level up together. No hard sales, just real talk and a clear path forward.

  2. I'll Get to Work: Once we’re aligned, I’ll handle everything from the strategy and data analysis to execution—leaving you to focus on what you do best: growing your brand and serving your customers.

  3. The Results You Deserve: With a solid marketing strategy in place, watch your retention and engagement take off. Over time, you’ll see consistent growth and a loyal customer base that keeps coming back. And when you look back, you’ll know it was time—and effort—well spent.

Feedback reviews

Professional LinkedIn headshot of Dustin Avol, Director of Strategic Alliances, showcasing his expertise and leadership in building strategic partnerships.

"A True Team-Player"

“Kyle is the antithesis of the entitled stereotype. He’s always ready to dive in, seize opportunities, and support the team whenever needed. A true team player who’s never afraid of hard work, I’d gladly work with him again.” - Dustin Avol, Director of Strategic Alliances

Professional LinkedIn headshot of Surafel Wodajo, Sales Leader, highlighting his strong leadership and success in sales strategy and team development.

"Gets It Done, Every Time"

"He's one of the hardest workers I've had the pleasure of working with. Kyle takes feedback well, gets things done, and continues to master his craft as a storyteller. Excited to see his continued growth!" - Surafel Wodajo, Sales Leader

Professional LinkedIn headshot of Cathy Clark, Client Development Manager, emphasizing her expertise in fostering client relationships and business growth.

"Proactive, Fearless, Hungry"

"Kyle is proactive, fearless, and tireless in his approach. He consistently delivers, feeding the pipeline and driving success—an invaluable asset to any team." - Cathy Clark, Client Development Manager

Professional LinkedIn headshot of Drew Hoffman, Large Enterprise Sales, representing his experience in sales strategy and enterprise-level business development.

"Unmatched Tenacity and Discipline"

Kyle's one the absolute hardest working people I've met, hands down. He's got a tenacity and discipline few people can match. He'll not only put in the work, but achieve whatever challenge is put in front of him. - Drew Hoffman, Large Enterprise Sales

Ready to make email & SMS your most profitable channel?

Priced for ROI, not just services.

Whether you’re dipping your toes into email marketing or ready to build an unstoppable revenue machine, there’s a plan for you.

Not sure?

Before you drop a salary, benefits, and a lifetime supply of office coffee on a new hire, grab this free ROI comparison cheatsheet. It breaks down the numbers, the pros, the cons, and the “wait…why didn’t I think of that?” moments.

Your Questions, Answered (Without the Jargon)

FAQs

If "marketing expense" means throwing money into the void—absolutely not. Every email, SMS, mobile push, and campaign is built for measurable growth. No fluff, no gimmicks—just results that hit the bottom line. Every brand is different, which is why cookie-cutter marketing doesn’t cut it. The approach is tailored, tested, and optimized for what actually moves the needle. If something isn’t working, it pivots fast—because wasted time is worse than leg day after a month off. Sure—just like you could cut your own hair. But do you really want to? Lifecycle marketing isn’t just sending emails; it’s a full-time job of optimizing, testing, and scaling. This lets your team focus on what they do best: running and growing the business. Faster than a crash diet but slower than instant ramen. Expect early wins in a few weeks (better open rates, more conversions), with real revenue growth in 3-6 months. The goal isn’t quick fixes—it’s building a system that keeps paying off. No black-box strategies, bloated retainers, or vanishing acts after launch. This is hands-on, data-driven marketing with a clear focus: real growth, not guesswork. Plus, lifecycle marketing doesn’t have to be boring—it should be fun (or at least not feel like a chore). Hiring in-house sounds great—until factoring in salary, benefits, training, and the risk they might leave. A full-time employee is one person. This approach gives you the depth of an entire team—without the overhead, downtime, or hiring headaches. No payroll, no recruitment, no “Hey, can you wear 17 hats?” Just proven strategies, faster execution, and results that scale.

Here’s What We’ll Dive Into

Ready to get started?

Pick a time in my calendar to reserve your spot for a complimentary 25-minute strategy session. Here’s the agenda for our call:

  1. Welcome & Overview (3 mins) – Quick hellos and a rundown of what to expect.

  2. Your Brand’s Vision & Challenges (7 mins) – Let’s dive into your growth goals, customer journey, and biggest opportunities.

  3. Winning with Lifecycle Marketing (6 mins) – Proven strategies to keep customers engaged, boost retention, and drive more revenue.

  4. Tailored Solutions for Your Brand (5 mins) – Custom ideas and insights to help you maximize impact.

  5. Next Steps & Q&A (4 mins) – Open discussion to answer any questions and align on the best path forward.

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The companies listed represent organizations I’ve worked with directly or through partnerships.
All trademarks and logos belong to their respective owners and are used for illustrative purposes only.